How to get involved

Support WDD on social media
1 in 2 people with diabetes
don't know
they have it

Support WDD on social media

The official hashtags of the campaign are #WorldDiabetesDay and #NursesMakeTheDifference

Use the hashtags and be creative! You could take a picture of you and your friends using the hashtags in a fun way. A great way to do this would be to print them out on a small cardboard sign.

Get involved in the International Diabetes Federation’s social media activity for World Diabetes Day 2020 by liking, sharing or retweeting what we do.

To mark World Diabetes Day 2020, the International Diabetes Federation is organising a Twitter chat on The Role of the Nurse in Diabetes Care.

Join us on Friday, 13 November at 15.00 CET and help us broaden the reach of the World Diabetes Day message.

Key objectives of the chat: 

  • Sharing experiences and observations of the role of nurses in diabetes care.
  • Increasing engagement around the needs of nurses in diabetes care – primarily funding, education and training.

International Diabetes Federation channels

These channels will be sharing content for IDF members, advocates, healthcare professionals, decision-makers and campaign partners, and concentrated around the month of November and World Diabetes Day. The specific call to action for these channels is to:

  • Encourage governments to do more to ensure nurses have access to training to support people with diabetes and their families
  • Promote the IDF online assessment for nurses
  • Spread the word about World Diabetes Day
  • Encourage people to share their diabetes awareness activities on our interactive events map

World Diabetes Day channels

These channels will be primarily sharing content for people with diabetes and the general public.

The specific calls to action for these channels are to:

  • Encourage people with diabetes to promote the important role of nurses in the diagnosis, management and prevention of diabetes
  • Direct people to the WDD website to learn more about diabetes
  • Encourage people, like those living with diabetes and nurses, to take pictures of themselves using the blue circle selfie app

Example posts:

  • World Diabetes Day is 14 November. It’s your chance to praise the nurses & healthcare professionals that support you with your diabetes #WorldDiabetesDay #NursesMakeTheDifference
  • This #WorldDiabetesDay, nominate a nurse that has helped make a difference in the management of your condition or someone you care for #NursesMakeTheDifference

How to organize a social media campaign


Create a calendar of posts – so you’ll know what to post in advance and when to post it


Get the theme right – include ‘Nurses: Make the Difference to Diabetes’ as an overarching theme for your social posts


Use and share content to help your audience discover the main messages for #WorldDiabetesDay


Get the tone right for your audience – remember that the general public needs to be informed, while people that already know about diabetes are looking for fresh content


Have a clear call to action – make sure your audience has somewhere to go or something to do next. For example, encourage them to take a selfie with the blue circle app or to learn more about diabetes through IDF’s online platforms


Make it visual – share an image or video, and encourage your audience to do the same


Use #WorldDiabetesDay – don’t forget to use the hashtag to build momentum


Have a conversation – social media should be a conversation. Ask your followers questions and start a discussion


Engage with celebrities – find a celebrity with an interest in diabetes and engage them in conversation by tagging them using the ‘.@’ function


Share the campaign resources – use the posters, infographics and visuals available to spread the ‘Diabetes: Nurses Make the Difference’ message

Don’t forget to tag @IntDiabetesFed or @WDD in your posts!

Official partners